Brainwaves come and go and in this case they created a project called POW Magazine. We tried to find a way to reach more women who like te be involved, or already are involved, in the active outdoor world. The market seemed ready for a new magazine, focussed on these women. Together with two friends we created a base for sales, marketing and of course editorial content.
Unfortunately the magazine never came to life, because of a financial and collaboration bug. Still, the brainwave is coming back from time to time, so who knows… a similar project might rise up one day again.
Design: Anne Franssen – studiosamoa.nl