A product text can be written in many different ways and for a copywriter it’s defenitly the ultimate test of creativity. There are dozen words to describe just one single subject, if you are up for some serious brain cracking.
For Taste Snowboard Magazine plenty of product texts about boots, bindings, boards, helmets, socks, pants, jackets, gloves, goggles and even beanies needed to be created. Words that never have been put in a certain combination before did fit the character of the product perfectly.
It’s somehow a little achievement to see a product stand out in the crowd, a crowd that is full of diversity, challenges and variety already. To be able to hide little jokes or make playful word combinations in a simple product text keep your mind fresh.