MVD Media choose a different direction by getting involved with Burton Snowboards. Motions BVBA, who is responsible for the sales of this brand in The Netherlands, asked MVD Media to strengthen their sales force. Even when sales is a whole different part of the outdoor market – and therefore no different from any other sales sector – it goes also hand in hand with public relations and marketing. Connecting the dots between these three tasks makes a whole new strategy possible.
Being on the sales side of one of the biggest snowboard brands in the world, created the opportunity to develop a different set of skills.