The article called ‘Soulriders’ is a background story about board graphics. What is the story behind all the beautiful, creative and sometimes provocating graphics you find on the topsheet of a snowboard? Designers, professional riders and everybody else who is involved in this process must have had some obvious thoughts. And why not take a look at it besides the print version on the deck?
With this article about board graphics it’s an interesting way to point out a new angle of looking at the snowboard brands. Brands that are supporting Taste Snowboard Magazine and therefore are also part of a certain marketing strategy.