BEVER is the biggest outdoor & travel chain store of The Netherlands. During my time as a marketer in their headquarter, MVD Media – which was not existing in solid form yet – was responsible for the written parts of all communication to their customers, including the start-up of their magazine: 360 Magazine.
Every month they published a newsletter, press release, commercial folder, special offers or an update on their website. BEVER, changing their strategy and seeking for a new way to reach their customers at that very same time, stood always open for the importance of written communication. Together we participated in developing new strategies.