Bever is the biggest outdoor & travel chain store of The Netherlands. During my time as a marketeer on their headquarter, MVD Media – which was not existing in solid form at that time – was responsible for the written parts of all communication to their customers.
Every month they published a newsletter, press release, commercial folder, special offers or an update on their website. Bever, at that time changing their strategy and seeking for a new way to reach their costumers, stood always open for my ideas and to point out the importance of using the right words. Together we participated in developing new strategies.