An advertorial is a very important part of marketing and sales in the content table of a magazine. The products where the different brands put their focus on, should be supported by some editorial output. It’s the job of a editor in chief to balance it out and to make sure the brand appears in a positive way. An important point of attention is that the written text is matching with their identity.
During the proces of organising the content for Taste Snowboard Magazine, MVD Media was responsible for such advertorials.